How to Track Deliverables for Brand Partnerships

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In today's fast-paced marketing world, brand partnerships are key for growth. They help businesses reach more people and grow. But, it's important to track what's delivered to make sure partnerships work well.
Finding the right way to track partnership deliverables can be hard. But, with the right tools and methods, brands can make partnerships work better. This guide will show you how to track deliverables well. You'll learn how to make your marketing better and strengthen your partnerships.

Understanding Brand Deal Deliverables

Brand deal deliverables are key in partnerships between brands and creators. They include content and promotional activities agreed upon. This can be social media posts, videos, blog articles, and more. It's important to track these to see if both sides are doing their part.
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Defining Deliverables in Brand Partnerships

Brand strategy deliverables help show the brand's image in the market. They cover the brand's purpose, vision, mission, and values. They also include audience personas to know who to talk to.

Types of Deliverables to Track

  • Social media posts, including images, videos, and captions
  • Blog articles and written content
  • Product reviews and recommendations
  • Sponsored content, such as branded videos or podcasts
  • Competitive analysis to identify strengths and weaknesses of the competition
  • Positioning strategy to develop a unique market position
  • Human brand persona to resonate with the audience at a personal level
  • Messaging framework to shape brand communication
  • Storytelling framework to engage the audience across various touch points
Tracking these deliverables helps brands and creators meet their promises. It's key for TikTok performance tracking and TikTok data analysis.
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The Importance of Tracking Deliverables

Tracking deliverables is key for brands and their influencer partners. It makes sure everyone knows what's happening and who's doing what. This way, brands can see if they're getting what they paid for.
For influencers, it shows they're serious and professional. It helps them keep good relationships with brands. It also gives them useful info for future deals.

Benefits for Brands

Brands can make sure influencers do their jobs by tracking deliverables. This lets brands see how well their TikTok content analytics and TikTok engagement analysis are doing. It helps them make their campaigns better.
Tracking also helps with paying on time and solving problems. This makes partnerships stronger.

Benefits for Influencers and Partners

For influencers, tracking deliverables proves they're reliable and serious. It helps them show their worth and get better deals. It also keeps their relationship with brands strong.
Getting paid on time is important too. It stops fights and misunderstandings.
"Only 40% of organizations consistently achieve the full benefits of their projects. Proper tracking of deliverables is essential for brands and partners to maximize the value of their collaborations."
Tracking deliverables is good for everyone. It makes sure things are clear and fair. This way, brands and influencers can work together better and get great results.

Setting Up a Tracking System

Managing brand partnerships well needs a good tracking system. This ensures everything is done on time and right. Special software helps a lot, with tools like calendars and task lists.

Tools and Software for Tracking

Many tools help with TikTok audience insights and tracking. Here are some:
  • Ahrefs, starts at $99 a month
  • Awario, from $29 a month, free trial
  • Attest, starts at $0.50 per response, first survey free
  • SEMrush, starts at $129.95 a month
  • Google Trends, free
  • YouGov, 24 million members
  • Quantilope, custom pricing for insights

Creating a Deliverable Checklist

It's also key to make a detailed checklist. This should list all content, deadlines, and what's needed for the partnership. A clear plan helps everyone stay on track, using best TikTok analytics tools well.
Tool
Pricing
Features
Bitrix24
Free plan with 5 GB storage, paid plans from $49/user/month
Task management, collaboration, CRM
15Five
No free plan, business goal-tracking from $99/user/month
Employee engagement, performance management
Asana
Free plan, paid plans from $13.49/user/month
Project management, goal-tracking, reporting
Databox
Free plan with 3 data source connections, paid plans from $49/month
Data visualization, KPI tracking, integrations
Engagedly
Plans from $5,000/year
Goal-setting, performance management, feedback

Communicating Expectations with Partners

Clear communication is key for good brand partnerships. It's important to talk about what needs to be done, when, and how well. This helps everyone know what to do and avoid mistakes.
By talking well, brands and partners can work better together. They can make sure everyone wins.

Importance of Clear Communication

Good talk is vital for brand partnerships. It makes sure everyone knows what to do and when. It also helps avoid problems and makes changes easy.
When we talk openly, we build trust. This lowers the chance of fights. It also lets us make changes quickly if needed.

Ways to Set Expectations

  • Provide detailed briefs: Offer comprehensive information about the brand, campaign objectives, target audience, and desired content format and quality.
  • Schedule regular check-ins: Maintain open communication channels through regular meetings or updates to discuss progress, challenges, and any necessary adjustments.
  • Share examples: Provide sample content or campaign assets to give partners a clear understanding of the brand's aesthetic and expectations.
By setting up good talk rules, brands and partners can work better. This makes sure everyone is happy and does well together.

Monitoring Progress Effectively

It's key to watch how brand partnerships are doing. This means checking in with partners often. It helps keep things on track and goals met.

Regular Check-ins and Updates

Having regular meetings is a good idea. You can talk about progress and solve problems. It keeps everyone working well together.

Using Dashboards for Visualization

Dashboards help a lot in tracking things. They show important data in a clear way. This makes it easy to see how things are going.
TikTok Metric
Value
Total Views
2.5 million
Engagement Rate
16.2%
Follower Growth
25%
Conversion Rate
8.1%
Watching brand partnerships means regular meetings and using dashboards. This helps spot and fix problems fast. It makes sure everything gets done well and goals are reached.

Best Practices for Deliverable Tracking

Managing brand partnerships is key. Standardizing reports and setting clear deadlines are important. This makes tracking easier and helps keep campaigns on schedule.

Standardizing Reporting Formats

Using the same report templates helps a lot. It makes sure all info is there and easy to understand. This way, brands can see how different partnerships are doing and make smart choices.

Establishing Deadlines

Setting deadlines is crucial. Brands should talk to their partners to set times that work for everyone. This includes time for making, reviewing, and approving content.
Having some extra time helps avoid delays. Keeping in touch and checking progress keeps everyone on the same page. This way, campaigns stay on track.
Tracking TikTok performance and TikTok data is key. Following these tips helps brands track better, meet deadlines, and get the most from their partnerships.

Evaluating Performance of Deliverables

It's key to track how well your brand partnership deliverables do. This helps you see if your work is successful and where you can get better. By looking at important metrics, you learn a lot about your TikTok content and how people interact with it.

Measuring Success Metrics

When checking how well your work does, think about these important points:
  • Engagement rates: Watch how much people interact with your stuff, like likes, comments, shares, and views.
  • Reach: See how many different people see your content. This shows how wide your reach is.
  • Conversions: Keep an eye on any direct actions, like website visits or buying things, because of your work.
  • Return on Investment (ROI): Figure out if the money you spent is worth it by comparing it to what you got back.
Tools like Aha Creator can help you understand these points better. This way, you can make smarter choices for your future partnerships.

Collecting Feedback from Partners

It's also very important to listen to what your brand partners say. Talk openly with them to get their thoughts on the work, the content, and how you can do better. Their opinions, along with the numbers, give you a full picture of how well things went.
Metric
Description
Importance
Engagement Rate
The level of interaction with your content, including likes, comments, shares, and views.
Shows how well your content connects with people and if it's working.
Reach
The number of unique users who have seen your content.
Tells you how many people your content has reached and its impact.
Conversions
The number of users who take a desired action, such as visiting your website or making a purchase.
Shows the real results of your partnership in terms of business growth.
Return on Investment (ROI)
The ratio of the investment made in the partnership to the generated revenue or other benefits.
Helps figure out if the partnership was worth the money and if you should keep going.
By carefully watching these numbers and listening to your partners, you'll really understand how your work is doing. This helps you make better choices for your future partnerships.

Adjusting Deliverables Based on Feedback

In the world of brand partnerships, being flexible is very important. Brands and TikTok influencers need to listen to feedback and make changes. This helps make the campaign better.
They might change the content, message, or when things are posted. This makes sure the campaign fits well with TikTok and the influencer's plans.

Importance of Flexibility

Brands that are flexible show they want to work together. They are ready to change to meet TikTok's needs. This makes sure the content and partnership strategy work well.
This approach helps build strong relationships with influencers. They like to share their ideas and see them used.

How to Request Changes

  • Engage in open, transparent communication with your TikTok partners.
  • Clearly explain the reasons behind the requested changes, highlighting how they align with your brand's objectives and the TikTok audience insights.
  • Provide specific suggestions for adjustments, such as content formats, messaging, or posting schedules.
  • Maintain a collaborative approach, encouraging your partners to share their own ideas and perspectives.
  • Be willing to compromise and find a solution that satisfies both the brand's and the TikTok influencer's needs.
By talking openly and being flexible, brands can improve their campaigns. They can work better with TikTok influencers to reach their audience.

Documenting Completed Deliverables

Keeping track of what you've done is key. It helps you remember what you've done and makes things easier later. This includes saving your work, reports, and emails about your TikTok marketing.
Good records help with payments and checking if you've done what you promised. They also make managing your projects easier.

Keeping an Organized Record

Project managers and teams work together to keep good records. They use a clear plan to make sure everything is easy to find. This helps everyone work better together.
Important documents include plans, schedules, and reports. They help everyone know what's going on and what needs to be done.

Utilizing Project Management Tools

Using project management tools makes keeping records easier. These tools help you save and find your work quickly. They make sure your records are in order and easy to use.
With these tools, you can keep everything organized. This helps you and others work better together on future projects.

Final Thoughts on Deliverables Tracking

Recap of Key Points

Tracking deliverables is key to brand partnership success. We talked about the need for clear talk, set rules, and being flexible. Using strong tracking tools and keeping lines of communication open helps a lot.
Brands and partners can make their work together better. They can make sure everyone is doing well and that they're working well together.

Encouragement for Brands and Partners

Brands and partners need to keep up with marketing and content changes. Using best media kit tools and TikTok metrics helps a lot. It makes your work smoother and gives you important info.
Don't let your writing skills or time stop you. Keep trying to get better. With hard work, your brand partnerships can soar.

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Written by

Jack Ruth
Jack Ruth

Former marketing manager at Hootsuite. Agency Owner.