13 Examples of Best Influencer Brand Collaborations

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Consider you're a YouTube creator ready to take your channel to the next level. You've researched how to get sponsored on YouTube, and now you want to land the best possible brand deals to help your channel grow. But how do you turn those ambitions into reality? Fortunately, this guide will explore the best influencer brand collaborations to inspire future partnerships with companies that align with your passions and interests.

Brand partnership deals can help you achieve your goals of growing your YouTube channel and going viral through influencer marketing services. The right collaborations will boost your credibility and income, expose your content to new audiences, and help you create engaging videos that attract even more viewers.

Benefits of Influencer Brand Collaborations

Best Influencer Brand Collaborations

Amplifying Brand Recognition

When creators produce content featuring your products, brand recognition will naturally increase among their audience. This is particularly beneficial for new ecommerce businesses that need a loyal following. It’s also an excellent strategy for generating excitement around a new product or collection launch.

For example, Athletic Greens collaborated with TikTok influencers to promote their nutritional supplements to health-conscious Gen Zers. These influencers created content showing how the supplement can become part of their audience’s daily routines. The campaign’s success speaks for itself. The hashtags #athleticgreens and #athleticgreenspartner have over 90.6 million views and 39.5 million views, respectively.

Gain Higher Quality Customers

This approach doesn’t just attract any customer; it draws in those more aligned with the brand's values and offerings, leading to a higher quality of customer engagement. These customers, often nurtured through the trust and authenticity established by influencers, aren’t making impulsive purchases. They’re forming a deeper connection with the brand, significantly increasing their likelihood of becoming repeat buyers—a crucial factor for sustainable business growth.

Moreover, these customers tend to have a higher lifetime value. They’re not only more likely to repurchase but also to become brand advocates. Their recommendations to friends and family can be compelling, essentially serving as unpaid, organic endorsements for the brand. This word-of-mouth marketing is invaluable; it comes with a level of trust that can't be achieved through traditional advertising.

Here’s an example of how this might apply to the beauty industry:

A skincare brand can collaborate with an influencer known for their expertise in skincare to attract customers who are genuinely interested in quality skincare products. Having followed the influencer's journey and trusted their recommendations, these customers are more likely to appreciate the product's value, continue using it, and recommend it within their circles. This influencer-brand alignment boosts immediate sales and builds a loyal customer base that believes in the brand's ethos and product efficacy, echoing its merits far and wide.

Explore New Markets

Influencer marketing can help you discover untapped markets and reach wider audiences. Take the food brand King’s Hawaiian, which partnered with creators to create its #foodtok. The brand worked with 16 influencers who produced slider recipes for “Slider Sunday” using the brand’s delicious sweet bread. They used hashtags like #mealinspo to reach new viewers. The key lesson here: identify and collaborate with relevant influencers whose social followings overlap with the niche audiences you’re trying to achieve.

Enhance Engagement

The benefits of influencer marketing also include increased engagement, an essential influencer marketing KPI. How? Because when influencers share or endorse your content, it reaches a broader audience and comes with a built-in level of trust and credibility. Their followers, already invested in the influencer's content, are more likely to interact with your brand, leading to an increase in likes, comments, and shares. This heightened level of engagement is crucial for amplifying your brand’s message and increasing its online presence.

Moreover, content shared by influencers often appears more authentic and relatable, making it more likely to resonate with their audience. This authenticity is vital in today's digital climate, where consumers are inundated with content and increasingly discerning about what they trust and engage with.

For example, a travel brand can partner with a well-known travel influencer to showcase a destination or experience and see a significant boost in engagement. This is because the influencer's followers, who are already interested in travel content, are more likely to engage with posts that feature genuine experiences and personal stories from someone they trust.

This can lead to a ripple effect, where the engaged followers share the content within their networks, further amplifying the brand’s reach and potentially leading to viral content. This increased engagement raises brand awareness and helps build a community of interested and loyal followers.

The first step to encouraging sales through your social media? Build an engaged social following with influencer marketing.

As influencers talk about you and get their audience's interest in your brand, followers will likely follow you, too. This will hugely benefit your social media marketing efforts.

Partner with your social media influencers on giveaway campaigns. Asking people to follow your brand in return for a chance to win a gift works like a charm. After all, everyone loves a freebie.

Get Valuable Product Feedback

You can also use influencer marketing to source feedback on a new product, collection, or product feature.

Because many influencers engage with specific niche audiences, they’ll have valuable insights into what your ideal buyers look for in a product. Plus, they can share detailed feedback by trying your products for themselves.

Feminine hygiene company Thinx did just that. They invited 25 influencers to a slumber party event in Los Angeles to get feedback on their new athleisure line. Thinx used the information gathered to launch clothing its consumers would be interested in and grew their sales by giving influencers unique discount codes. This led to $810,000 in revenue with a per-customer acquisition cost of $35.20.

Build Trust and Loyalty

Influencers who consistently provide their audience with authentic and valuable content create a foundation of trust and loyalty—not just towards themselves but also towards the brands they endorse. When you cultivate a robust and long-term relationship with an influencer, their genuine belief in your product or service becomes apparent to their audience. This authenticity is crucial in transferring their followers’ trust to your brand.

The impact of this trust is profound. Followers of influencers are not just passive consumers; they are active participants who value the influencer's opinions. When an influencer they trust recommends a product or service, these followers are more likely to take that endorsement seriously, leading to higher conversion rates.

For instance, consider a health and wellness brand that partners with a fitness influencer known for their genuine passion for healthy living and honest product reviews. Over time, as the influencer incorporates the brand's products into their content meaningfully—perhaps by sharing their journey with the products—their followers associate the brand with authenticity and quality.

This association builds a strong sense of trust and loyalty towards the influencer and the brand. As a result, the brand benefits from a loyal customer base that trusts its products due to the influencer's genuine and long-standing endorsement. Deep-seated loyalty is invaluable and often leads to sustained business growth through repeat purchases and word-of-mouth referrals.

Increase Sales and Repeat Orders

Influencers can help increase sales directly as they share discount codes or recommend your product and indirectly as your brand awareness grows. Intimates brand KNIX collaborates with influencers for this reason—using custom discount codes to drive sales.

For example, influencer Hilary Henderson promotes Knix's products via her Instagram page. You can grab her discount code, HILARYHCOMEDY_KNIXLOVE, by checking the post descriptions. Every influencer has a different code so when someone uses it on their online store, it's easy for the team at Knix to know which influencer has had the most impact.

Moreover, if your current customers see their favorite influencers share content about your products, they'll feel encouraged to place repeat orders.

Generate Fresh Content for Your Audience

Creating new and creative ideas is part of the job of a marketer. But it can get tiring having to continuously think of new ideas, especially if you're a small team. Experienced influencers can bring fresh, out-of-the-box marketing ideas to the table. They'll have a new perspective on your brand and can offer creative ways to promote your product—with little effort on your part.

Measure Return on Investment

This is the most fundamental of all the benefits of influencer marketing. After all, what’s the point in investing in an influencer marketing strategy if it doesn’t positively impact the bottom line of your business?

Statistics have shown that influencer marketing delivers strong returns. On average, the ROI of influencer marketing is 11x greater than that of other types of digital marketing, like banner ads. This makes it far more valuable than other, more traditional marketing tactics.

The high ROI from influencer marketing comes from various factors, including increased brand visibility, higher engagement rates, and the trust influencers cultivate with their audience. These elements contribute to more effective conversions, from increasing website traffic to boosting sales—all crucial for a healthy bottom line.

Use Micro-Influencers to Keep Costs Down

Another benefit of influencer marketing—and one your boss will love—is that it can be cost-effective. Running influencer campaigns is 30% cheaper than most advertising and marketing strategies.

For this reason, Doe Lashes‘ founder, Jason Wong, chose influencer marketing over other paid ads for the first four months of his brand’s launch. Jason found that sending a shipment of lashes to micro-influencers would cost less than $10 per shipment. And if he made even one sale from an influencer, he’d break even. If he got 2-3 sales, he’d profit and slowly start gaining traction. This is precisely what happened. One month of influencer marketing led to $2.6K in daily sales by effectively reaching niche audiences!

Educate Buyers About Your Product

A non-salesy way to market to potential customers is to educate them on how to use or style your product—depending on what you sell. By thoroughly briefing influencers about your product, you can empower them to create content that engages their target market.

Not only does this help grow your sales, but it encourages customers to create user-generated content featuring your product. This, in turn, gives you more exposure and grows brand awareness. Take a page from Supergoop's TikTok influencer marketing campaign. The sunscreen brand reached its ideal audience by pairing with influencers in fashion, lifestyle, and beauty niches.

Their influencers made creative content that highlighted Supergoop sunscreen's features in a light-hearted and entertaining way. This aligned with the brand's voice and educated the influencers' followers on the importance of wearing sunscreen. They also showed how Supergoop's clear SPF50 differed from the traditional, white-cast sunscreen people are used to.

Enhance Brand Storytelling

Influencer marketing can add a unique and personal touch to your brand's narrative. This is because influencers are storytellers at heart, and sharing your brand's story or message through their lens resonates more profoundly with their audience. This personalized storytelling approach often leads to a deeper emotional connection between the consumer and your brand, which can be instrumental in building a solid brand identity.

Moreover, this strategy is particularly effective in humanizing your brand, making it more relatable and memorable to potential customers.

For example, a travel company partnering with travel bloggers or vloggers can dramatically enhance its brand storytelling. These influencers can share their travel experiences, integrating the company's services into their stories. Whether it’s a unique adventure they embarked on using the company’s travel package or a heartfelt narrative about how traveling has changed their life, the story is told from a personal perspective that resonates with the audience.

This makes the brand's offering more appealing and embeds the brand in memorable and emotionally engaging narratives. The audience doesn’t just see a travel service; they see a pathway to their potential experiences and adventures, helping them forge an intense, emotional connection with the brand.

Build a Bank of Content for Repurposing

Finding time to create high-quality content can be challenging if you're a small or growing marketing team. You're already busy with product shots, banner ads, email campaigns, etc. Working with influencers means that content is made for you, and you can repurpose it across your campaigns and channels.

Brands like Starface, for example, use pieces of content created by their customers to enhance their checkout. Using real people will add a personal touch to your brand's online store, which helps reduce friction when they're getting ready to buy.

However, you'll need to keep track of contracts and image usage rights. If you have content from last year's campaign, it is essential to determine if you have permission to reuse it the following year. Using content without permission can lead to some severe brand damage.

Using a tool like Dash, you can set expiry dates for assets. This gives you and your team full control over your content and helps you maintain your brand's reputation.

Accelerate Market Feedback and Innovation

Finally, engaging with influencers can accelerate the process of receiving market feedback. Influencers often have highly engaged audiences who are open about voicing their opinions. By collaborating with influencers, you can gain valuable insights into how your product or service is perceived in the market. This immediate feedback loop can be crucial for rapid innovation and improvement, allowing you to refine your offerings better to meet customer needs and expectations.

Moreover, influencers can be pivotal in testing new concepts or products, providing a real-world testing ground to inform future business strategies and product developments.

For instance, a tech company launching a new gadget can partner with tech influencers to showcase the new product. These influencers, known for their expertise and following in the tech community, can provide hands-on reviews, unboxing experiences, and in-depth analysis. Their audience, who are tech-savvy and keen on the latest innovations, can, in turn, provide immediate reactions, suggestions, and critiques. This feedback can be precious for the tech company, as it allows real-world insights into what features resonate with consumers, what needs improving, and what functionalities could be added.

Ultimately, this direct and rapid feedback loop enables the company to make iterative improvements or pivot strategies more swiftly, ensuring that the final product better aligns with consumer expectations and market demands. This approach enhances product development and reinforces customer-centric innovation, a key driver in today’s fast-paced market environment.

Collect Data to Understand Your Audience Better

Next on the list of influencer marketing benefits is the advantage of collecting data about your niche audiences.

As gathering third-party audience data becomes harder, working with influencers can help you source audience data. The more data you have, the easier it is to create better and more audience-relevant marketing content. Your influencer will have data on audience demographics. That’s age, gender, and location—broken up into the different social platforms they work on. They’ll also be able to tell you about the engagement, reach, and impressions their posts get. This will be useful in understanding how well your campaigns are going and whether they resonate with their audience.

For direct sales attribution, it’s worth setting up tracking codes to see who’s clicked through to your website and checkouts. You’ll need to give this to your influencer before they start the campaign. Remember that not all influencers are open to sharing their audience analytics.

Building long-term relationships with influencers often leads to them giving you access to their demographic data from social media platforms and any other tools they use. This, in turn, helps you make better-informed, data-driven decisions.

Collaborate with Experts to Boost Brand Authority

If you have good brand authority, your customers will view you as the subject matter expert in your industry. Growing your brand authority will increase brand awareness and give you a better chance at helping prospects overcome objections.

To increase brand authority and focus on enhancing brand awareness, you could interview experts as part of your content strategy, create a podcast, run webinars, and be a guest on other people’s platforms.

You could also enlist the help of an expert influencer.

Turn Influencers Into Brand Ambassadors

Another critical benefit of influencer marketing is the opportunity to build long-term partnerships with your content creators, leading to increased brand awareness. If they try out your products and genuinely love them, they’re more likely to post about them organically and recommend them to friends and people outside of their following.

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13 Examples of Best Influencer Brand Collaborations

Best Influencer Brand Collaborations

1. Sponsored Content: An Overview of the Most Common Type of Influencer Collaboration

When brands pay influencers to create content that features their product or service, this is called sponsored content. This is one of the most typical influencer collaborations.

Hypothetical Example

Envision a partnership with a travel blogger known for their luxurious vacation posts. Offer them a fully paid stay at a tropical resort in exchange for a series of posts showcasing the experience. Their audience gets a virtual vacation while your resort gains exposure.

2. Affiliate Marketing: Earning Money by Promoting Products

With affiliate marketing, influencers promote a product and earn a commission for every sale made through a link they share.

Hypothetical Example

Picture partnering with a tech YouTuber with a massive following. Inform them that for every sale they drive through their unique tracking affiliate link, they'll receive a 50% commission. This incentive to promote your product will lead to increased active sales.

3. Product Collaborations: Co-Creating with Influencers

Brands collaborate with influencers to co-create a product.

Hypothetical Example

Collaborate with a top-tier beauty YouTuber boasting millions of followers. You allow her to co-design an exclusive makeup palette, allowing her to bring her vision to life. With every palette sold, she earns a percentage, benefiting both parties immensely.

4. Takeovers: Letting Influencers Run The Show

Influencers temporarily take over a brand's social media account, usually for a day or an event.

Hypothetical Example

Consider inviting a fitness influencer with a dedicated following to take over your brand's Instagram for a day. For every new follower gained that day, they earn a set dollar amount, encouraging them to bring their A-game.

5. Event Appearances: Getting Influencers to Promote Your Event

Influencers are paid to attend, cover, or promote an event.

Hypothetical Example

Consider hiring a high-profile celebrity to make a special appearance at your brand's fashion event. For every photo taken with your brand's backdrop and shared on social media, they receive a fixed fee, creating a buzz around your brand.

6. Brand Ambassadorships: The Long-Term Influencer Partnership

An ongoing relationship where influencers continuously represent and promote a brand.

Hypothetical Example

Consider offering a year-long ambassadorship to a skincare guru. Every product they promote and sell receives a monthly retainer plus commissions, ensuring they showcase your brand regularly.

7. Guest Posting: Allowing Influencers to Write for Your Audience

Influencers create content for a brand's blog or platform.

Hypothetical Example

Consider reaching out to a well-known finance expert. Offer them a platform on your website to write monthly blogs. For every subscription or sign-up driven by their content, you get a commission, ensuring quality content and consistent traffic.

8. Contests and Giveaways: Partnering with Influencers to Get More Eyes on Your Brand

Influencers host contests or giveaways on their platforms in partnership with brands.

Hypothetical Example

Picture collaborating with a famous fashion influencer. Propose that they host a shoe giveaway, and the winner gets a bonus for every entry. This ensures maximum participation, increasing your brand's visibility.

9. Tutorial and How-To Collaborations: Educating Audiences on Your Products

Influencers create instructional content using a brand's products.

Hypothetical Example

Consider collaborating with a DIY craft influencer with a dedicated audience hungry for creative ideas. Offer them a kit of your brand's crafting supplies to create a step-by-step tutorial video. Every kit sold using their unique discount code gets a commission. This educates audiences on using your products effectively and drives sales as viewers are inspired to recreate the project.

10. Unboxing Videos: Getting Influencers to Review Your Products

Influencers open and review products sent by brands in a video format.

Hypothetical Example

Visualize sending the latest tech gadget to an influencer known for their engaging unboxing videos. For every sale driven by their unique discount code, they earn a percentage, making the footage mutually beneficial.

11. Live Streaming Collaborations: Engaging Audiences in Real Time

Influencers go live on platforms to engage with their audience while featuring a brand or product.

Hypothetical Example

Consider teaming up with a nutrition expert for a series of webinars. Offer them a flat fee for every attendee and a bonus if they surpass a specific number, ensuring they promote the webinar to their vast audience.

12. Virtual Event Partnerships: Working with Influencers to Promote Your Online Events

Influencers participate in or host online events, webinars, or brand-sponsored conferences.

Hypothetical Example

Envision is approaching a top gaming streamer. Propose a collaboration where they showcase your brand's products in a virtual gaming event. For every virtual product sold or interaction, they receive a set commission, driving engagement and sales.

13. Licensing and Merchandising: Letting Influencers Create Their Products

Influencers collaborate with brands to launch merchandise or products under their name.

Hypothetical Example

Think about partnering with a famous YouTuber. Offer them the chance to launch their merchandise line through your platform. For every product sold, they get a significant cut, encouraging them to design appealing merchandise.

Aha Creator: The Best Way to Find Sponsorships on YouTube

Aha Creator streamline brand partnerships for creators. We handle the heavy lifting of brand deal negotiations, ensuring you get fair value for your influence. Our matching system helps pair creators with relevant brands, maximizing the potential for successful collaborations. Sign up for our waitlist today, and we'll work to connect you with partnership opportunities that align with your content and values.

11 Tips for Efficient Influencer Brand Collaborations

Best Influencer Brand Collaborations

1. Streamline Your Approach Using Aha Creator

Aha Creator can help streamline finding and negotiating brand partnerships on YouTube. For creators, we tackle the heavy lifting in brand collaborations and deal negotiations to help you get fair value for your influence. Our platform also has a matching system to pair creators with relevant brands to maximize the potential for successful partnerships. Sign up for our waitlist today to get started on connecting with opportunities that align with your content and values.

2. Find the Right Influencers for Your Brand

Rather than working with the biggest influencer you can find, start by identifying the type of influencers who can help promote your brand. Look for creators with an audience interested in your niche and who can provide authentic content that resonates with your target audience. Consider their level of engagement and the size of their audience. Analyze their content to determine the topics their audiences are interested in and ensure they align with your brand values. Don’t forget to look at their past collaborations and assess how successful they were.

3. Set Goals for Your Influencer Partnership

Before you start working with influencers, establish goals for what you want to accomplish with your influencer marketing efforts. Consider what type of results you want to achieve and what metrics you’ll use to measure success. Think about the objectives of your campaign, such as increasing brand awareness, building customer loyalty, or driving sales. Establish key performance indicators like post engagement, website traffic, or conversions. This will help you measure the success of your campaign and adjust your strategies accordingly.

4. Build a Relationship with Your Influencers

Once you’ve found influencers you want to work with, reach out to them and build strong relationships. Personalize your messages and show genuine interest in their work. Ask them questions about their audience and content, and explain why you think they would be an excellent fit for your brand. Invite them to exclusive events or offer them special discounts. Allow them to provide feedback, and make sure you listen to their suggestions. Show your appreciation for their work.

5. Offer an Incentive to Collaborate

Sweeten the deal for influencers by incentivizing them to work with you. This could be monetary, such as a commission or a free product or service. Consider what type of incentive would appeal to the influencer and ensure it aligns with your budget. Also, consider offering them a bonus for achieving specific goals or completing campaigns within a certain time frame. You can also give influencers special discounts or access to exclusive content.

Ensure you create engaging content that your influencers can share with their audiences. This should include images, videos, and written content that will capture attention. Ensure that your content is original and on-brand. Think about the type of content that will be most successful, and develop a content calendar that outlines when and how the content will be shared.

7. Track Your Performance

Track the performance of your influencer campaigns to see which are most effective. Monitor metrics such as post reach, engagement, website traffic, conversions, and total followers. Analyze the data to determine which strategies are working and must be changed.

8. Monitor Engagement

Monitor the engagement of your influencers’ content. Pay attention to the number of likes, comments, and shares they receive. Analyze the type of content that’s performing best, and use this information to guide your future campaigns. Also, keep track of any negative comments and address them promptly.

9. Reevaluate Strategies as You Go

Monitor the performance of your campaigns to determine which strategies are most successful. Experiment with different types of content and campaigns to see what works best. Ensure you stay ahead of the curve and adapt to new trends.

Be sure to share your influencers’ content on your channels and engage with their audiences. This will help you reach a larger audience and increase brand awareness.

11. Provide Them With Feedback

Give your influencers honest feedback on the content they’re producing, and, if necessary, suggest ways to improve it. Constructive criticism of what’s working and what’s not can help them make their content more effective and their collaborations more successful.

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10 Real-Life Examples of Influencer Brand Collaborations

Best Influencer Brand Collaborations

1. Charli D’Amelio x Dunkin' Donuts: A Win-Win for All

TikTok star Charli D’Amelio has taken the internet by storm with her viral dance videos and bubbly personality. In 2020, she partnered with Dunkin’ Donuts to promote her drink, “The Charli,” which features Charli’s favorite order: cold brew with caramel and milk. The promotion was a massive success, partly due to Charli’s 100 million TikTok followers and the viral TikTok video she created to promote the drink.

Benefit for Dunkin’

Creating “The Charli” drink boosted brand visibility and sales, especially among Gen Z.

Benefit for Charli

She expanded her reach into the food and beverage sector, capitalizing on her extensive social media following.

2. MrBeast x Honey: Finding the Sweet Spot

Jimmy Donaldson, aka MrBeast, makes videos that give away large sums of money to random strangers, friends, and even his pets. With 100 million YouTube subscribers, he’s a top influencer worldwide and creates content that aligns with various brands’ values. In 2020, he partnered with the coupon-finding browser extension Honey to promote their services in a video.

Benefit for Honey

MrBeast’s high engagement led to significant brand awareness and millions of new Honey sign-ups.

Benefit for MrBeast

He maintained authenticity while earning from the partnership by promoting a product that aligns with his audience’s values (saving money).

3. Emma Chamberlain x Louis Vuitton: A Match Made in Fashion Heaven

Emma Chamberlain is a top YouTube influencer, and one of the most recognizable Gen Z faces today. She has a distinct style and is known for her relatable personality and unique editing skills. In 2021, she partnered with luxury fashion brand Louis Vuitton, attending their Paris Fashion Week show and creating a vlog about the experience.

Benefit for Louis Vuitton

Emma helped position Louis Vuitton as a brand for the younger, trendsetting demographic, generating buzz on social media.

Benefit for Emma

Her collaboration with a luxury brand elevated her status as a fashion influencer, opening more high-end partnership opportunities.

4. David Dobrik x EA Sports: Leveling Up Together

David Dobrik is a YouTube star known for his viral videos featuring an ensemble cast of friends and celebrities. He’s also an avid gamer who shares content about his gaming adventures. In 2020, he partnered with EA Sports to promote the latest installment of their popular video game franchise, Madden NFL 21.

Benefits of EA Sports

Leveraging David’s massive following, EA reached a younger, gaming-focused audience, leading to increased engagement.

Benefit for David

EA’s association with his channel provided added credibility and diverse content, expanding his portfolio.

5. Kylie Jenner x Adidas: A Brand New Level of Cool

Kylie Jenner is one of the most influential celebrities in the world. In 2019, she partnered with Adidas to promote their new sportswear and shoes called “Falcon.” Adidas's benefit was that Kylie’s massive social media influence helped increase visibility in the competitive streetwear market. Kylie's benefit was that she cemented her place as a major fashion icon, further solidifying her influence in fashion and business.

6. Lilly Singh x Olay: Breaking Down Barriers Together

Lilly Singh is one of the top female YouTube influencers today. She’s known for her relatable and humorous sketches about everyday life that resonate with a diverse audience. In 2020, she partnered with Olay to promote their #FaceAnything campaign, which addresses the issue of inclusivity.

Benefit for Olay

The campaign around inclusivity resonated with diverse audiences, increasing brand loyalty and consumer trust.

Benefit for Lilly

Aligning with a respected skincare brand enhanced her image as a relatable and empowering figure for women.

7. Zach King x Apple: A Magical Collaboration

Zach King is known for his “magic” videos that creatively blend the real world with the digital realm. He regularly uses his skills to produce impressive ads for major brands, including his partner on this project, Apple. In 2020, Zach created a series of viral videos to promote the latest iPhone features.

Benefit for Apple

Zach’s viral videos showcased the iPhone’s creative potential, driving interest and sales, especially for younger consumers.

Benefit for Zach

The collaboration with Apple positioned Zach as a trusted tech influencer, increasing his partnership opportunities with major brands.

8. Huda Kattan x Sephora: A Partnership Built on Trust

Huda Kattan is a beauty influencer and the founder of Huda Beauty, a famous makeup line. In 2018, she partnered with Sephora to promote her brand’s products sold at the retailer.

Benefit for Sephora

Huda’s endorsement attracted a loyal beauty-following audience, driving sales of Huda Beauty products within Sephora stores.

Benefit for Huda

The partnership allowed Huda to promote her line globally, boosting sales and brand recognition.

9. Addison Rae x American Eagle: Coming Full Circle

Addison Rae is one of the most recognizable Gen Z influencers today. She began her career on TikTok, where she went viral for her dance videos. In 2020, she partnered with American Eagle, once a sponsor of her TikTok content.

Benefit for American Eagle

Addison’s involvement boosted their appeal to Gen Z, bringing fresh energy to their clothing lines.

Benefit for Addison

The collaboration positioned her as a fashion authority, aligning her brand with a well-established retailer.

10. PewDiePie x GFuel: Powering Up Gaming Performance

PewDiePie is one of the most famous gamers and YouTubers of all time. He’s known for his Let’s Play videos and comedic commentary on gaming culture. In 2020, he partnered with GFuel, a brand making energy drinks for gamers.

Benefit for GFuel

PewDiePie’s massive influence helped GFuel expand its gaming community audience, increasing energy drink sales.

Benefit for PewDiePie

GFuel’s partnership enhanced his standing as a gaming influencer, giving him new revenue streams and brand associations.

Aha Creator, a platform designed to help creators find brand collaborations, streamlines the entire sponsorship process. This allows creators to focus on what they do best—creating content. Aha Creators handles the heavy lifting of brand deal negotiations. They work to connect you with relevant brands to maximize the potential for successful collaborations. Sign up for our waitlist today, and we’ll work to connect you with partnership opportunities that align with your content and values.