5 Niches Commonly Used by Influencers For High-Impact

Discover the 5 niches commonly used by influencers to create high-impact content and grow their brand effectively.

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You post a killer video on YouTube covering an exciting topic, but weeks later, you’re still waiting for the views to roll in. If you’ve ever experienced this gut-wrenching scenario, you’re not alone. Getting discovered on YouTube is challenging, even for seasoned creators. But influencer marketing can help you skip the line and go straight to the top.
One of the first steps to getting viral through influencer marketing services is figuring out how to get sponsored on YouTube. This involves identifying which niches have the most lucrative sponsorship opportunities. So, how do you find these niches and how to get sponsored on Youtube? This guide will help you start by covering five niches commonly used by influencers.
Aha Creator's brand partnership deals can help you get viral through influencer marketing services. With Aha Creator, you can easily connect with relevant sponsors in your niche to get the ball rolling on your sponsorships.

How To Choose The Right Niche For Influencing

5 Niches Commonly Used by Influencers
5 Niches Commonly Used by Influencers
The first step in discovering your niche is identifying your passions and areas of expertise. To help you with this process, consider the following exercises:

1. Brainstorm your interests and strengths

Create a list of topics and activities you enjoy or are knowledgeable about. Consider hobbies, pastimes, and subjects that pique your curiosity. Reflect on any compliments or positive feedback you've received from others on your skills or talents.

2. Analyze your experiences

Examine your personal and professional life for experiences that have honed your skills or deepened your understanding of a particular topic. Did you work in a specific industry, participate in volunteer activities, or have unique life experiences that contributed to your expertise?

3. Evaluate your skill set

Take stock of your hard and soft skills, such as technical knowledge, problem-solving abilities, and communication prowess. Understanding your strengths will help you identify the value you can bring to your content and audience.

4. Consider the intersection of passions and expertise

Look for overlaps between your interests and skills. Focusing on these intersections will help you create content that you're enthusiastic about while also offering valuable insights and advice to your audience.

5. Seek inspiration from other creators

Research content creators in your areas of interest to understand how they've built their niches and leveraged their passions and expertise. This can inspire your content and help you identify gaps or unique angles to explore.

6. Reflect on your long-term goals

Consider your long-term goals and how your passion and expertise can contribute to achieving those objectives. By aligning your niche with your aspirations, you'll be more likely to stay committed and motivated to create content.
When you're genuinely excited about your subject matter and have the expertise to back it up, your enthusiasm and authenticity will shine through, making your content more engaging and relatable. By identifying your passions and areas of expertise, you'll be better equipped to choose a niche that resonates with your target audience and sets you apart from the competition.

Analyzing Market Demand and Competition

After identifying your passions, it's time to assess the market demand and competition for your chosen niche. Start by conducting keyword research, exploring potential audiences, and examining the content landscape in your desired area. Tools like Podium, a podcast AI tool, can help you generate keywords and SEO-friendly phrases to get ahead of the competition or do simple research. You can also use comprehensive SEO analysis tools like Semrush and Ahrefs to analyze domains that you find relevant to you so you can harvest search phrases that people use to find content similar to yours.

Assessing Profitability and Monetization Potential

Once you've analyzed the market for your niche, consider your niche's profitability and monetization potential if you plan to do the creator thing full-time. Are there opportunities to generate revenue through sponsorships, affiliate marketing, or product sales? Research the various monetization options available and select the ones that align with your content and audience. Remember, being a creator isn’t the same as running a business. People want you for your authentic voice and the knowledge and entertainment you share—don’t compromise yourself by focusing only on selling products! Monetization should primarily be about making sure you can do this sustainably.

Defining Your Target Audience and Unique Value Proposition

Now that you have a grasp on your niche, it's time to define your target audience and unique value proposition. Who will your content serve, and what problem will it solve for them? Be specific in determining your ideal listener or viewer, as this will help you tailor your content and marketing strategies. Remember, your unique value proposition sets you apart from other creators in your niche, so don't be afraid to let your personality and expertise shine through.

5 Niches Commonly Used by Influencers For High-impact

5 Niches Commonly Used by Influencers
5 Niches Commonly Used by Influencers

1. Health and Fitness: A Booming Sector for Influencer Marketing

The health and fitness market has experienced immense growth over the last decade. This surge in profitability can be attributed to the rise of social media and influencer marketing. Platforms like YouTube, Instagram, and TikTok have become successful outlets offering personalized fitness fanatic content instead of paying for a gym membership or seeing a dietary nutritionist.
Many fitness influencers, such as Kayla Itsines, have established themselves as trusted authorities and are leveraging this trust to create various revenue streams. Itsines has made her fitness brand profitable by creating the highly successful Bikini Body Guide (BBG) workout program and the Sweat app, which offer structured fitness plans and a supportive community. She has also leveraged her extensive social media following to secure sponsorships, endorsements, and sales of branded merchandise and e-books.

Content Ideas for Health and Fitness Creators

Fitness Blogs and Nutrition Guides

Health and fitness creators can offer various engaging and informative blog topics to captivate their audience. They can write detailed food blogs and nutrition guides covering various diets, meal plans, and healthy eating tips, complete with recipes, nutritional information, and the benefits of different food choices. Additionally, fitness blogs that share fitness tips through workout routines, exercise guides, and fitness challenges can help readers with home workouts, gym routines, and targeted exercises for different muscle groups.
Documenting personal fitness journeys with before-and-after stories, progress updates, and lessons learned can be highly relatable and motivational for readers. Furthermore, featuring expert interviews with nutritionists, fitness trainers, and health experts provides valuable insights and advice from professionals in the field.

Workout Videos and Fitness Challenges

Hosting live workout sessions on platforms like YouTube, Instagram, or Facebook allows for real-time viewer engagement, where creators can answer questions and provide instant feedback. Launching fitness challenges, such as a 30-day workout or 7-day detox plan, encourages viewer participation and progress sharing. Additionally, reviewing fitness equipment, supplements, and workout gear with honest opinions and demonstrations helps viewers make informed choices.

Podcasts That Focus On The Health and Fitness Industry

Analyzing and discussing current health and fitness industry topics, such as new workout programs, emerging technologies, fitness apps, and mental health, helps keep listeners informed and engaged. Creators can share their experiences through deep and personal interviews that explore their struggles and tips for success.
Delving into nutrition and diet, podcasts can explore the science behind different dietary approaches, debunk common myths, and offer practical advice on intermittent fasting, vegan diets, and keto. Analyzing and discussing current fitness industry trends, such as new workout programs, emerging technologies, and popular fitness apps, keeps listeners informed and engaged.

2. Beauty and Fashion: The Ever-Evolving World Of Influencer Marketing

Staying up with the latest fashion and beauty trends is necessary for those looking to boost their appearance and make a statement. The beauty industry, worth over $500 billion, attracts consumers seeking inspirational and diverse content, such as makeup tutorials, product reviews, and skincare routines. Influencers like Huda Kattan have capitalized on this by building successful brands and generating revenue through affiliate marketing, sponsored posts, and product lines. Similarly, in fashion, creators like Chiara Ferragni have leveraged their expertise to produce highly engaging content such as clothing hauls, styling tips, and fashion lookbooks, which drive substantial income through brand collaborations and sponsored content.

Content Ideas for Beauty Creators

Beauty and Fashion-Centric Blogs

Beauty and fashion blogs can provide engaging content to captivate followers and generate profit. Whether it's a detailed product review offering honest opinions on the latest beauty products and apparel or helping readers make informed purchasing decisions, these blogs help readers stay up-to-date with the latest trends while providing valuable insights and tips to improve their look.
Bloggers can smoothly fit sponsored ads and affiliate links into their content by featuring products from brand partners and including direct links to purchase items. By incorporating these monetization strategies, bloggers can earn commissions and create valuable partnerships with beauty and fashion brands while providing their audience convenient shopping options and exclusive discounts.

Visually Stunning Instagram Posts

Branded content posts on Instagram can generate significant revenue for creators by leveraging their influence and reach. By partnering with beauty and fashion brands, creators can produce sponsored posts that feature and promote specific products. These posts often include engaging visuals, honest reviews, and direct links to purchase the featured items. Through these collaborations, creators earn income from sponsorship fees while providing valuable brand exposure. Additionally, incorporating affiliate links in captions allows creators to earn commissions from sales generated through their posts, enhancing their revenue streams.

Video Tutorials and Live Reviews

Hosting live sessions on platforms like Instagram or TikTok allows for real-time viewer engagement, where creators can answer questions and provide instant feedback. For example, a live makeup tutorial enables creators to demonstrate techniques, share tips, and interact directly with their audience, fostering community and trust.
Additionally, pre-recorded content, such as fashion lookbooks, where creators showcase different outfits and styling ideas, or in-depth product reviews that analyze the pros and cons of the latest beauty and fashion items, offer valuable insights to viewers. By diversifying your content, you can keep your audience entertained, informed, and engaged, ultimately driving traffic and revenue through ads, sponsorships, and affiliate marketing.

3. Travel: A Journey to Profitable Influencing

Do you have a passion for traveling and exploring new places? Then, consider hitting the road and documenting your adventures online! With travel content, creators can turn their passion for exploration into a profitable venture through sponsorships and affiliate marketing programs. Travel creators like Louis Cole of "FunForLouis" and Nadine Sykora of "Hey Nadine" have built successful brands by offering a mix of travel guides, destination reviews, and budget travel tips. Their content caters to a broad audience seeking inspiration and practical advice for their next adventure. Thanks to the rise of the digital nomad lifestyle, travel creators now have a prime opportunity to cater to this growing audience of wanderlusters by sharing insights on working remotely and offering tips on finding accommodation, managing travel logistics, and balancing work with exploration.

Content Ideas for Travel Creators

Travel Blogs and Companion Guides

A well-written travel blog can offer your followers comprehensive destination information, including must-see attractions, local cuisine, and cultural insights. These guides provide valuable travel tips that help readers plan their trips more effectively, from highlighting hidden gems to suggesting the best times to visit popular sites.
By incorporating detailed itineraries and recommendations for unique experiences, these companion guides become indispensable tools for travelers looking to make the most of their adventures. Additionally, creators can include personal anecdotes and photos to make their guides more engaging and relatable, ensuring their audience feels well-prepared and inspired for their journeys.

Destination Reviews

Destination reviews are a powerful way for creators to connect with their audience by providing honest and detailed evaluations of hotels, restaurants, and tourist spots. Through creative vlogs on YouTube or engaging Reels on Instagram, creators can showcase their experiences visually, offering viewers a firsthand look at the quality and atmosphere of various destinations.
These reviews can include room tours, dining experiences, and candid feedback on service and amenities, helping followers make informed decisions. By incorporating storytelling elements, personal anecdotes, and visually appealing content, creators can make their reviews more relatable and compelling, increasing viewer trust and engagement.

Digital Nomad Content

Working anywhere in the world from the comfort of your computer seems like a dream for anyone. By posting content about your nomadic lifestyle, you can inspire those looking to pursue a life of travel by providing valuable tips on remote work. Share insights on finding reliable coworking spaces and navigating connectivity issues in different locations by addressing challenges like setting up a mobile office and leveraging digital tools. For creators looking to take their work on the road, being a digital nomad is more than a lifestyle; it's a transformative journey that combines work, travel, and personal growth.

4. Food and Cooking: Crafting Deliciously Profitable Content

I have a series of recipes and skills you want to share with people. Building a niche around food and becoming a full-time foodie takes just as much time and dedication as being a professional chef or food critic. Popular influencers and chefs like Matty Matheson have built successful brands by sharing their unique cooking styles, recipes, and culinary expertise.
Matheson, known for his vibrant personality and hearty recipes, has gained a massive following through his YouTube channel, cookbooks, and television appearances, leveraging his brand to secure sponsorships and partnerships with primary food and kitchen brands. By creating engaging content such as recipe tutorials, cooking challenges, food reviews, and behind-the-scenes kitchen tours, food and cooking creators can monetize through ad revenue, sponsored posts, affiliate marketing, and merchandise sales.

Content Ideas for Food and Cooking Creators

Recipes and Tutorials

Food blogs and cooking tutorials offer foodies step-by-step instructions on preparing various dishes, from simple meals to gourmet recipes. Creators can cater to multiple audiences by producing content for beginners, busy professionals, and health-conscious individuals. In addition to traditionally written recipes on blogs, creators can leverage platforms like YouTube and TikTok to create engaging video content that visually demonstrates cooking techniques, ingredient preparation, and plating ideas. These tutorials can be thematic, such as focusing on specific cuisines (Italian, Mexican, Asian), dietary needs (vegan, gluten-free, keto), or meal types (breakfast, lunch, dinner, desserts).

Kitchen Action Behind-the-Scenes

Offer your viewers a unique glimpse into the cooking process and the tools used in professional and home kitchens. These tours can be incredibly engaging as they reveal the secrets behind a chef's workspace, showcasing everything from high-end sponsored appliances and specialized gadgets to the organization and setup of a functional kitchen. By providing viewers a first-hand look at your kitchen, you can explain the purpose and benefits of various tools and equipment, share tips on kitchen organization and efficiency, and provide a more personal connection to their culinary practices. This type of content educates and inspires viewers and offers opportunities for creators to partner with kitchenware brands and incorporate sponsored products and affiliate links, thus generating additional revenue streams.

Food and Restaurant Reviews

Honest food critiques are a staple for engaging culinary content as they offer valuable insights into restaurants, food products, and kitchen gadgets. Creators can visit local eateries or popular dining spots, sharing their experiences and rating dishes to guide their followers in making informed dining choices. Platforms like TikTok and YouTube allow creators to create short, dynamic videos highlighting taste tests, ambiance, and service quality. At the same time, more detailed reviews can explore the pros and cons of specific menu items. If you're a big-time foodie, showcasing your culinary adventures through honest reviews can build a loyal audience and create opportunities for monetization through sponsored content and partnerships with food and kitchen brands.

5. Entertainment: The Joy of Creating Engaging Content

Choosing an entertainment niche is a highly profitable route for creators due to the broad appeal and ever-expanding digital audience for engaging and diverse content. Influencers like Mr. Beast and Charlotte Dobre have capitalized on this trend by creating unique and highly shareable content. Known for his elaborate challenges and philanthropic stunts, Mr. Beast has amassed a massive following on YouTube, generating substantial revenue through ad revenue, sponsorships, and merchandise sales.
Similarly, Charlotte Dobre combines humor and commentary on trending topics and pop culture, attracting a dedicated audience and leveraging her platform for brand partnerships and monetization. For aspiring creators, establishing a niche in entertainment can provide unlimited avenues for creating content that aligns with your personality and helps generate revenue by attracting a dedicated audience, securing brand partnerships, leveraging multiple monetization streams, and offering exclusive memberships.

Content Ideas for Entertainment Creators

Reaction Videos

Reaction videos offer an engaging way for creators to connect with their audience by sharing their immediate, genuine responses to movies, music, and viral content. By providing entertaining or insightful commentary, creators can tap into trending topics and popular media, drawing viewers eager to hear fresh perspectives on the latest releases. These videos often include on-screen reactions, live commentary, and personal opinions, making them relatable and engaging. As reaction videos attract large audiences, creators can monetize their content through ad revenue, sponsored partnerships, and affiliate links to related products, such as music or movie merchandise.

Parody Videos and Comedy Sketches

If laughter is the best medicine, then parody and comedy sketches are the ultimate prescription for entertainment! Creators can craft humorous skits or satirical parodies that poke fun at current events, popular media, or everyday life, offering a fresh and entertaining take on familiar topics. Comedic videos provide a good chuckle and attract viewers who appreciate clever, relatable humor. By tapping into trending themes and viral moments, creators can engage a broad audience and monetize their content through ad revenue, sponsored collaborations, and merchandise, all while building a loyal fanbase eager for their next laugh.

Challenge Videos

Who doesn't love a good challenge, especially when it's entertaining and outrageous? Challenge videos captivate viewers by showcasing creators tackling popular and original dares, from food-eating contests to endurance tests. These high-energy videos often feature humorous and unexpected outcomes, drawing in eager audiences to see how creators handle the challenges. By participating in or inventing viral challenges, creators can boost their visibility and engagement, which can translate into increased ad revenue, brand sponsorships, and opportunities for merchandise sales. These videos are prime candidates for collaboration with other influencers, further expanding the reach and potential revenue.

Aha Creator: Your Partner For Sponsored YouTube Success

Aha Creator streamlines brand partnerships for YouTube creators and businesses alike. We offer a done-for-you partnership service for brands to connect with the right creators. For content creators, we handle the heavy lifting of brand deal negotiations, ensuring you get fair value for your influence. Our matching system helps pair creators with relevant brands, maximizing the potential for successful collaborations. Sign up for our waitlist today, and we'll work to connect you with partnership opportunities that align with your content and values.

High-Impact Content Creation Ideas

5 Niches Commonly Used by Influencers
5 Niches Commonly Used by Influencers

1. Day-in-the-Life Videos: Your Life, Minus The Boring Parts.

These videos detail your daily routine, highlighting moments that matter, core tasks, and behind-the-scenes activities. For instance, you might showcase your morning routine as you prepare for an event, the process of creating a new product, or the daily life of a team member. These videos provide an inside look at your brand’s world.

Why It Works

This social media strategy allows your audience to see the human side of your brand, building a personal connection. You create a sense of familiarity and relatability by giving viewers a glimpse into your daily life, whether I start my morning, manage my work tasks, or prepare for an event. This type of content can foster trust and make your brand more approachable, encouraging followers to engage more with your content.

2. Address Customer Pain Points: Show Customers How to Solve Their Problems Using Your Products.

Develop short videos that directly tackle common challenges or questions your customers’ experience, providing solutions or tips on overcoming them. The social media strategy could range from using your product effectively to solving industry-specific issues your audience frequently encounters.

Why It Works

Addressing pain points shows that you understand and empathize with your audience’s struggles, positioning your brand as a solution provider. By offering actionable advice or demonstrating how your product can alleviate these issues, you add immediate value to the viewer. This builds credibility and trust, making it more likely for customers to turn to your brand when they need solutions.

3. Share Quick Tips: Offer Bite-Sized Advice Your Audience Can Use Right Away.

Offer concise, practical tips or hacks that your audience can quickly implement relating to your industry or products. These could include best practices, shortcuts, or little-known features that provide immediate value.

Why It Works

Quick tips are easy to consume and share, making them ideal for social media. They provide immediate value to your audience and enhance your reputation as an expert. By consistently sharing helpful tips, you keep your audience engaged and coming back for more, for lead generation, increased loyalty, and a more substantial online presence.

4. Create Product Tutorials: Help Potential Customers Comfortable with Your Products.

You can produce a short, step-by-step guide or any how-to videos showing how to use your product effectively, highlighting its key features and benefits. These tutorials can range from basic usage instructions to more advanced tips, helping users get the most out of your product.

Why It Works

Tutorials and how-to videos can help demystify your product, making it more accessible to potential customers. By showing how easy it is to use your product and highlighting its benefits, you can reduce any hesitation or uncertainty that might prevent a purchase. Tutorials also offer existing customers new ways to use your product, increasing their satisfaction and loyalty.

5. Use Reviews & Testimonials: Let Your Customers Do the Talking.

Showcase short clips or quotes from satisfied customers, highlighting their favorable experiences with your product or service. This content can be user-generated or professionally produced, focusing on the benefits and outcomes they’ve achieved.

Why It Works

Social proof is a powerful motivator. When potential customers see others having positive experiences with your product or service, they are more likely to trust your brand and make a purchase. Showcasing genuine customer feedback can build credibility and create a sense of community, significantly influencing buying decisions.

6. Post UGC (User-Generated Content): Feature Your Customers’ Content.

Feature content your customers create, such as photos, videos, or testimonials that show them using your products. Encourage your audience to share their experiences and tag your brand to be featured.

Why It Works

UGC adds a layer of authenticity to your brand that polished video marketing content often needs help to achieve. When people see real users interacting with and endorsing your products, it creates a more genuine connection. Encouraging and sharing UGC provides fresh content and shows appreciation for your customers, fostering brand loyalty.

7. Answer FAQs: Provide Quick Answers to Common Customer Questions.

Create short videos that provide clear and concise answers to frequently asked questions about your product, service, or industry. This could include common inquiries about product features, shipping policies, or troubleshooting tips.

Why It Works

Answering frequently asked questions helps streamline the customer journey by providing immediate answers, reducing hesitation or confusion. This proactive approach can improve customer satisfaction and reduce the workload on your marketing team. Additionally, it positions your brand as responsive and customer-focused, which can enhance your marketing efforts.

8. Share Memes: Give Your Audience a Good Laugh.

Engage your audience with humor by sharing or creating short-form content like memes related to your brand, industry, or current trends. To maximize impact, ensure the memes align with your brand voice and are appropriate for your audience.

Why It Works

Memes are highly shareable and can make your brand more relatable and approachable. When done correctly, they can align with current short-form video trends and tap into your audience’s collective humor, making your content more engaging. This increases the chances of your content going viral and helps humanize your brand, making it more memorable.

9. Release Product Teasers: Build Excitement for Upcoming Releases.

Instead of settling with longer videos, create short, engaging previews of upcoming products or features, offering just enough information to pique interest and build excitement. Use visuals, music, and hints about what’s coming to generate buzz and anticipation.

Why It Works

Teasers generate excitement and anticipation for new releases. By giving your audience a sneak peek, you build hype and encourage them to seek more information. This sense of anticipation can lead to increased engagement and even pre-launch sales as customers become eager to try the latest offering.

10. Post-BTS (Behind-The-Scenes Content) Shoots: Pull Back the Curtain on Your Business.

Show your audience what goes on with BTS [3] in your business, whether making a product, preparing for an event, or a typical day at the office. Highlight the effort, creativity, and teamwork that go into what you do.

Why It Works

BTS content adds transparency and authenticity to your brand, helping to build a deeper connection with your audience. It shows the effort and passion that go into your work, making your brand more relatable and trustworthy. By showcasing the human side of your business, you create a more personal experience that can foster loyalty and make your audience feel like they are part of your journey.

How To Generate Good Content Creation Ideas

5 Niches Commonly Used by Influencers
5 Niches Commonly Used by Influencers

1. Explore Aha Creator for Great Ideas

Sign Up with Aha Creator Today to Find Brand Deals with Ease
Sign Up with Aha Creator Today to Find Brand Deals with Ease
Aha Creator simplifies brand collaborations for YouTube creators and businesses alike. We offer a done-for-you partnership service for brands to connect with the right creators. For content creators, we handle the heavy lifting of brand deal negotiations to ensure you get fair value for your influence. Our matching system helps pair creators with relevant brands, maximizing the potential for successful collaborations. Sign up for our waitlist today, and we'll work to connect you with partnership opportunities that align with your content and values.

2. Get to Know Your Audience

The best content idea isn’t necessarily the most creative idea – it’s the one that solves a burning pain point your audience feels. To learn about your customers’ pain points, you can send a survey and ask them to list their three most significant challenges. One of the best email marketing tips is to set up an autoresponder email like this one after someone joins your email list: “Hi (name), Thanks for joining! We’re thrilled to have you in the community. I also have one question for you: What are the three biggest challenges you currently face as a (job title)?“ You can then keep a file of their responses and use it to brainstorm content ideas.

3. Build Off Your Best Performers

If you notice that a specific content topic consistently generates high engagement, don’t try to reinvent the wheel – just double down on what’s already working and create more content on that topic. For example, if you have a marketing brand and notice that most of your top-performing content covers topics around conversion rate optimization, create more content around the topic of conversion rate optimization.
One of my favorite things when I feel like I’m in a content rut is to take a step back and look at what’s happening around me. That’s right, I’m talking about embracing seasonality. Consider current trends, seasons, and upcoming holidays on the calendar—tailor content to fit the season. For example, in autumn, you might write down content ideas such as a fall makeup look or a Thanksgiving recipe idea. Try to write at least five ideas for a given season or holiday that is coming up that you think your audience would enjoy. As another example, say you’re a fashion content creator, and winter is about to begin.

I could think of five ideas for that creator.

What to wear to Christmas? The best winter accessories (hats, gloves, scarves, and more!) Holiday work party ideas Fun outfits to wear on New Year’s Eve How to dress warm and look cute when it’s cold out Keep an eye on both national and niche-specific holidays for unique content opportunities. Holidays like National Pizza Day, Book Lover’s Day, and National Lipstick Day exist and can give you great inspiration.

5. Find Internal Content Ideas

Next up, I’m a big fan of exploring internal content ideas, also known as getting inspired by your content! If it’s been a while since you’ve looked into your analytics, review your past content performance across platforms. I like identifying top-performing content regarding engagement or views across Instagram, TikTok, YouTube, Pinterest, and my blog. Once you’ve found topics that have already performed well for you, now is a great time to generate spin-off ideas for each successful piece of content. Don’t hesitate to reuse successful themes, but add a fresh perspective. I aim for at least five spin-off ideas per top-performing content piece in this exercise.

Example

If I had a popular YouTube video about pitching brands, I could think about related topics like negotiating with brands or the do’s and don'ts of pitching brands to create fresh content. Need help navigating this exercise? Think about taking that successful idea and zooming in on one particular part of that idea or taking a broader approach and talking about a big-picture concept. Add everything you find to your content brainstorming document.
After looking inward to determine which pieces of your content have performed best historically, you can look for inspiration in other areas. To inspire new ideas, you can start looking to see the top search results and content recommendations for specific topics across different platforms. Here are 3 ways I like to do this: Utilize tools like Google Trends and Pinterest Trends for insights. Analyze search trends for relevant keywords in your niche and think about creating content 4-6 weeks ahead of people searching for it. For example, if you want to make a blog post about hosting ideas for Christmas, publishing it in late October or early November is probably a good idea.
Explore related queries and rising topics for content inspiration. Leverage platforms like Answer The Public for a comprehensive view of content possibilities. Just one search can reveal many different ways people search for one topic. If you want to target “skincare routine” as a keyword, this website will show you how people search for that topic. AI tools like ChatGPT can generate additional ideas by prompting specific queries. I’ve previously asked ChatGPT to give me ten ideas for videos about tips for influencers, and then, based on that list, I may say, “I like topic number 3 a lot. Can you share 5 more ideas related to that?” Be sure to add all of these to your large content brainstorming document.

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Written by

Olivia Rhye
Olivia Rhye

Former co-founder of Opendoor. Early staff at Spotify and Clearbit.

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